Diamond hold in tweezers.Diamond Buying Guide. The 5 C's of Diamonds

Congratulations on your decision to purchase a diamond, one of nature's most precious, stunning and enduring creations. Whether you are shopping for a fiery engagement ring or another of our elegant jewellery pieces, there is some important ‘facets’ to consider when it comes to buying diamonds.

The infinite exquisiteness of diamonds can be traced back throughout centuries, when Queens and royalty once wore these precious gems as glimmering symbols of prestige. Their rare presence has made them the most sought after of all beloved gems known to mankind.

For some, deciding on a diamond can be as simple as that feeling you get when you know you've found "the one". However, there really are many factors about diamonds that go into making a well-informed purchase. To help make choosing a little easier, we have the four most important qualities when choosing a diamond. Just as no two diamonds are alike, we recognize that every customer is an individual. So whether you are a first-time buyer or an experienced diamond shopper, Gold Craft Jewellery is here for you every step of the way.

Selecting the Perfect Diamond for You

Know the Five "C's"

In the diamond industry the most important distinguishing characteristics of these magnificent stones are commonly referred to as the five "C's".

They are as follows:

Carat Weight
Cut
Colour
Clarity
Certification

Together, these factors determine the overall quality, and thus the price of a diamond. Please read on to learn what each of these characteristics means in terms of selecting your very own sparkling diamond.


Please Click Here to continue onto Diamond Carat Weight.

If you have any additional questions regarding Purchasing a Diamond, please call us at (403)252-6880 for assistance.